Publicity Matters Delivers ”Double-Scoop” Earned Media Coverage For Edy’s Ice Cream

Seeking a seasoned mediarelations veteran to oversee media outreach for the formal launch of its largest ice cream production plant in the nation – a 705,000 square foot slice of heaven for fans of Edy’s, Häagen-Dazs, Dibs, and Nestlé ice cream brands – executives at Dreyer’s Grand Ice Cream turned to Publicity Matters to churn out the publicity.