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Dreyer's (Edy's) Grand Ice Cream
"Dreyer’s Grand Ice Cream (makers of Edy’s, Häagen-Dazs and Nestlé ice cream treats) called on Matt and Publicity Matters to generate media buzz around the opening of a newly-expanded ice cream plant in Laurel, Maryland. Matt delivered “double scoop” results – 13 TV news stories and a nearly equal number of print clips, including two lengthy Washington Post articles. Sweet!"
Dori Sera Bailey
Big Apple Circus
Publicity Matters is by far the most professional public relations firm that the Big Apple Circus has worked with in all the many years it has played in the Washington, D.C., area. This year, Matt Amodeo, through his close relationships with both the electronic and print media, garnered the Circus more publicity than it has ever received before. It was quite evident that he is a well-respected and admired publicist.
Joel W. Dein<br />Director of Communications
Downtown Washington Business Improvement District (BID)
"We had a 30-day window to create an effective public relations campaign to launch our new downtown transportation initiative – the DC CIRCULATOR bus. For starters, there was no advertising budget. More challenging was coordinating our message through the numerous local transportation agencies involved with the CIRCULATOR project. Matt created and executed a two-pronged PR campaign involving advance publicity and a ceremonial mayoral press conference that garnered enormous media coverage. In addition, he kept each of the various agencies apprised every step of the way. The CIRCULATOR enjoyed a successful launch and PR drove the bus!"
Ellen Jones<br />Transportation Director Downtown Business Improvement District (BID)
Redrock Canyon Grill Enterprises
"Redrock Canyon Grill was a new concept to the DC area. With so much competition for the consumer dining dollar, we wanted to open our first three stores with good word-of-mouth. Publicity Matters was instrumental in producing our successful Grand Opening parties and generating outstanding publicity. Media reviews and news of store openings have enhanced Redrock brand recognition in the DC market and beyond."
Mike Sipes<br />Chief Operations Officer
Penn & Teller
"Washington has a sh**load of problems, but Matt isn’t one of them. The guy owns PR!”
Penn Jillette