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Publicity Matters Strengthens New Health Club Brand by Delivering Comprehensive Media Coverage
APPLETON, WI (May 2, 2012) – Vertical Fitness Group (VFG) is converting 11 Gold’s Gyms in Wisconsin and Minnesota to its new “Xperience Fitness” (www.myxperiencefitness.com) concept. The Appleton-based health club management group recently reached an agreement with Gold’s Gym International (GGI) to part company in order to launch its new brand.
VFG also has reached agreements with four Milwaukee-area Cardinal Fitness gyms to join the Xperience Fitness brand giving the new company six metro Milwaukee gyms and a total of 15 Xperience Fitness locations throughout Wisconsin and Minnesota. The four Milwaukee-area clubs are located at S30W24896 West Sunset Drive in Waukesha; 8601 South Howell Ave., Oak Creek; 8401 West Layton Ave., Milwaukee; and 2885 North Mayfair Road, Milwaukee.
VFG is also in active negotiations with other existing health clubs and new project development throughout Milwaukee to expand the new Xperience Fitness concept.
VFG has been a franchisee of Gold’s Gym International since 2003. The five Wisconsin gyms involved in the May 1 brand conversion include locations in Appleton, Green Bay, Hales Corners, Menasha and Racine. The six Minnesota locations are in Blaine, Brooklyn Park, Buffalo, Monticello, Vadnais Heights and Woodbury.
“Xperience Fitness promises to our members to be a future-leaning, technology-facing fitness center built for 2012 and beyond,” said Barton. “In addition to our low rates and no long-term contractual commitments, we will offer fast, technology-based procedures with self-managed capabilities so members have the ability to direct their own fitness experience if they so choose. We have developed tools that deliver on the promise to help our members lead an active lifestyle and bring the experience with them wherever they go.”
The Xperience Fitness website – www.myxperiencefitness.com – will serve as a member “user manual” offering relevant content, expert advice and the ability for members to track fitness progress through a Member Profile, make online payments, and participate in helpful live chats.
Publicity Matters has been active with media outreach announcing this exciting new brand securing extensive coverage from both the fitness industry trade press and the media markets in Wisconsin and Minnesota being served by Xperience Fitness.
ABOUT PUBLICITY MATTERS (www.publicitymatters.net) Publicity Matters is a full-service agency providing personalized public relations services to a diverse client roster since 1992. President Matt Amodeo has more than 30 years’ experience as a journalist and media relations executive.