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WASHINGTON, D.C. (Oct. 10, 2008) – The Big Apple Circus kicked off their 31st season at Dulles Town Center in Northern Virginia in advance of their annual extended holiday run at Lincoln Center in New York City.
Through the efforts of Publicity Matters, the not-for-profit has some needed media momentum as they embark on their home turf – The Big Apple.
Publicity Matters delivered solid earned media coverage for the Manhattan-based troupe, securing three features in The Washington Post – including Style, Weekend and Washington Post Loudoun Extra – and a behind-the-scenes daily feature photo from The Washington Times. Local affiliates from ABC, CBS and Fox also provided extensive coverage of the USA premiere of PLAY ON!
ABOUT PUBLICITY MATTERS (www.publicitymatters.net) Publicity Matters is a full-service agency providing personalized public relations services to a diverse client roster since 1992. President Matt Amodeo has more than 30 years’ experience as a journalist and media relations executive.