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No Horsin’ Around – Publicity Matters Corrals Copious Media Coverage For CAVALIA
Oscar-winning actor and equine aficionado Robert DuVall (left) attended the 2009 premier of Cavalia in Arlington, VA on Septermber 15, 2009. DuVall is pictured above with Cavalia performers Victor Zaitsez (center) and Jesse Lee Cooper.
WASHINGTON, D.C. (December 1, 2009) – The international equestrian and acrobatics extravaganza Cavalia made an encore appearance in the Washington area and the local media responded with glowing accolades.
Publicity Matters spearheaded the media outreach garnering enormous earned media coverage, including multiple major features in The Washington Post and The Washington Examiner, and extensive coverage from the main radio and television affiliates in the market.
The five-year-old touring spectacle had a rare hook – a performer with ties to the DC area. Publicity Matters worked closely with local rider Jimmy Buchanan to build word-of-mouth buzz via features in The Washington Post, Fox 5, NBC4 and 9 News, among others.
Publicity Matters also landed area celebrity and equine aficionado Robert DuVall, who attended Premiere Night with his family. The Oscar-winning actor (pictured above left) enjoyed a post-performance backstage tour meeting the two and four-legged stars.
ABOUT PUBLICITY MATTERS (www.publicitymatters.net) Publicity Matters is a full-service agency providing personalized public relations services to a diverse client roster since 1992. President Matt Amodeo has more than 30 years’ experience as a journalist and media relations executive.