Ninety North Racing Stable


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Partners: 90 Racing

Ninety North partners at 2012 Preakness

BETHESDA, Md. (May 16, 2012) – Twenty-seven year-old Justin Nicholson is passionate about horses and thoroughbred racing; it’s pretty much all he has known during his young life (since the age of eight). And it’s this same unbridled enthusiasm Nicholson is intent on conveying to a new audience as he looks to grow the sport through the recent launch of his Maryland-based Ninety North Racing Stable (www.90northracing.com).

Nicholson – a New York native who left Georgetown Law to launch his new venture – has his boutique ownership group off and running with a stable of seven horses set to race this summer throughout the Mid-Atlantic, New York and Florida.

His goals with Ninety North:

  • Provide owner experience to a larger audience
  • Do it with integrity and work to build a product that shows how the sport can be sustainable

With Ninety North, people can choose to purchase shares as low as 2.5 percent of the total value of the racehorse.

“My goal is to appeal to people with a wide range of options in terms of purchase price. We have shares that will start under $1,000, but some will go up into the five-figure range for serious racehorses,” Nicholson said. “The reality is that many people don’t know that syndicates exist, and when presented with the idea they’re usually pretty excited about it.”

Nicholson has hit the ground running, purchasing a barn at the renowned Fair Hill Training Center in Elkton, Md. – home to Kentucky Derby winners Barbaro (2006) and Animal Kingdom (2011) – that will serve as one of the homes for Ninety North’s roster of horses. Other locations where Ninety North will maintain stables include Belmont Park, historic Saratoga (N.Y.) Racecourse, and Palm Meadows (Gulfstream) in Hallandale Beach, Fla.

Since launching late last year, Ninety North has attracted 20 “partners,” many of who were guests of Nicholson at a Preakness Stakes Ninety North Racing Clubhouse Turn Sky Suite at Pimlico May 19.

Publicity Matters has been active in introducing Ninety North Racing to the media garnering coverage in The Baltimore Sun, Daily Racing FormThe Washington Post, Associated Press, Baltimore Business Journal, Washington Business Journal, ESPN 1300-Baltimore, Thoroughbred Times, Mid-Atlantic Thoroughbred, Fox 5-DC and WTOP Radio in Washington, among others.

ABOUT PUBLICITY MATTERS (www.publicitymatters.net) Publicity Matters is a full-service agency providing personalized public relations services to a diverse client roster since 1992.  President Matt Amodeo has more than 30 years’ experience as a journalist and media relations executive.